A healthy viral marketing campaign needs a myriad of factors to help it reach success and gain momentum. Effectively growing your viral marketing campaign is a combination of locating and then providing the resources needed for your campaign. Viral marketing is a combination of concerted efforts towards making the campaign successful. In many cases, growing a viral marketing campaign is neither difficult nor impossible, but merely a challenging effort that is posed in order to find out what works best for the campaign. Since every business is vastly different and operates differently from other businesses, when you are designing a viral marketing campaign it is best to survey and research other campaigns to see what worked best, what failed and what could have been done better.
What kinds of sites do well with viral marketing campaigns? What kinds of platforms are conducive to viral marketing campaigns? Most any social networking site is likely to be a huge resource boon to any viral marketing campaign. If they are properly managed, Facebook, MySpace and similar sites offer effective ways to meeting business goals. These sites as well as other places online can be used to place free and low cost advertisements and business information that can help to draw traffic to your site.
In addition to social marketing networks, it is also advantageous to place your business information within online blogging places like Wordpress or Blogger in order to gain more exposure. Blogs written with rich content tend to gain traffic quicker and more frequently. This exposure helps tremendously in driving traffic to the blog and with any viral marketing efforts that you have in place. As with any site, it is highly advisable to have lots of intriguing content within the blog to go with the blog’s site and purpose.
Search engines will help you tremendously in aiding the web’s search spiders to find your site. A collection of search engine spiders help visitors find and index your site almost immediately and aid them in finding the site again should they launch another search for it. Without the use of these effective spiders, your site stands to not gain notice or gain momentum in the online world.
Placing your signature in your marketing campaign is another idea that will help your marketing efforts tremendously. To do this, simply place an automatic signature in your email and then link that to any of your social networking platforms. Your signature email is like your online business card and should be treated as such. Also, be sure to reference the link in your username or within your message to ensure that the reader takes advantage of the information that you are giving out. You can also use Skype, Yahoo or Windows Messenger as a platform to get your username or link out to your readers.
Viral marketing is quite arguably the most effective marketing strategy of recent times. There is no other marketing strategy in the last decade that has gained so much widespread attention. The idea of viral marketing is exactly what the name implies – it is viral and catches on quickly, gaining widespread attention and focus. In viral marketing, as in any other form of marketing, in viral marketing, there are many ways do it and to keep it interesting. In viral marketing, your goal is to attract and retain the customer’s attention as much as possible. In order to do this, you must be creative and find ways to capture your reader’s interest without being too obvious or too over-bearing. One way to do this is by way of blogging and blogging platforms.
In blogging, your idea can catch on and become viral instantly. This is done through blogging and blog commenting on blogs that relate directly to your niche market. They key is to find new and innovative ways to post valid, targeted comments to blog posts that are directly related to the personality of your blog, product, or service. It is very important to ensure that you do not leave a comment that is generic or has a "canned" feel to it. This can be easily interpreted as spam and can be discarded by many anti-spam programs and by the blog’s owner. Simply take the necessary time to find out the name of the blog post author, and then address your comment specifically to him or her, and also be specific about how your information is important and can be relevant to the nature of their blog.
Also, do not simply leave an URL without giving a few details as to why the blog’s visitors should take the time to visit it. When you leave an URL with a few short words, it is considered spam and is frowned upon heavily. However, if you do leave a well-thought, well put together note along with your contact URL, your contact information and all of that along with the information you are trying to virally spread – it is likely that other blog visitors will visit your site and the blog owner may send you a personal reply. This is exactly the type of traffic that you want to target towards your blog to find visitors.
Theoretically, if you set a goal of leaving 15-20 well-targeted comments a day to highly visited blogs, you have the beginnings of a viral campaign. To keep everything organized, keep a log of the sites that you have commented on to avoid duplicating the efforts on those sites. This type of goal setting will help ensure that you are making quality connections with those blog owners and that you are targeting those blogs that are within your niche.
Finally, in addition to ensuring that you have a quality connection with the sites, check the ranking on those sites too in order to verify that your work is not in vain. Check sites like Technorati to see how many other blogs link to them and to see what their blog ranking is. The higher the blog ranking is, the better the quality of the link is. This is insurance that your links will not be fruitless or go unnoticed.